business-unusual

Renaissance Hotels and Marriott’s Content Studio have partnered with Substance Over Hype to produce a new comedy short film, BUSINESS UNUSUAL. Business Unusual will have a global multiplatform release in early 2016, including a limited theatrical release.

The 12-minute film, shot throughout Chicago and on location at the newly transformed Renaissance Chicago Downtown Hotel, boasts an impressive cast including Yoshua Sudarso (“Power Rangers Dino Charge”), Jason Gerhardt (“General Hospital,” ABC’s “Mistresses”), Grant Bowler (“Defiance,” “True Blood,” and “Ugly Betty”), Tia Carrere (“Wayne’s World”) and Brian Poli-Dixon (artist, actor, and former NFL receiver). Featured cameos from Chicago natives include Ozzie Guillen (former White Sox player), The O’My’s (Chicago-based band) and the world’s best parkour athletes and dancers from Substance Over Hype. A custom soundtrack that features local Chicago artists including The O’My’s will also accompany the film.

On the heels of “French Kiss” and “Two Bellmen,” Business Unusual, written and directed by Daniel Malakai Cabrera & Caine Sinclair, is the third original short film produced by the Marriott Content Studio.

Business Unusual centers around two ad executives and former colleagues, having just arrived in Chicago to compete against each other in a pitch. A pompous character, Chip, delivers the first pitch and receives extremely positive feedback from the clients. Following Chip’s seemingly successful presentation, David, (a less seasoned entrepreneur) nervously begins to present his pitch– when the client is suddenly called away to an emergency and is asked if he can finish the next day. David agrees and returns to his hotel. As he is anxiously preparing to revamp his pitch, the Navigator (Renaissance Hotels’ local concierge) persuades him to join other guests for an evening of discovery through beverage, food and local music in the hotel’s bar. Here he has a chance platonic encounter with a kind, wise, and successful woman named Ella. David finds his groove and is inspired to create an exceptionally fun and clever campaign, focused on the use of a Rube Goldberg machine that ultimately lands him the account. The Rube Goldberg machine in the film was designed by “America’s Got Talent” quarterfinalist Steve Price.

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