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Milwaukee Film has revealed the official campaign artwork designed by Gabriela Riveros for the 2016 Milwaukee Film Festival taking place September 22 to October 6, 2016.

Working for a 6th year with female-owned design shop Lone Shoe Graphics, Milwaukee Film and Lone Shoe lead designer Cathy Brautigam hired Milwaukee-based illustrator and soon-to-be Milwaukee Institute of Art & Design (MIAD) graduate Gabriela Riveros to create this year’s dynamic campaign illustration.

2016 Milwaukee Film Festival Official Poster

Milwaukee Film Festival

“With Milwaukee Film’s blessing, I went on the hunt to find some local illustrators for this year’s campaign. There is truly so much creative talent in this city,” explained Brautigam. “When I found Gabriela’s work, I was literally blown away. And working with her was equally great. She understood the direction I wanted to take this year’s campaign art, and she delivered above and beyond my expectations.”

“The Milwaukee Film team—and especially Cathy—was very supportive in giving me a lot of creative freedom with this year’s campaign poster,” said Riveros. “I was able to stay true to my style and incorporate inspiration from culture, the past, and art history. The end product depicts the wild side of Milwaukee, with inspiration from Hieronymus Bosch’s famous painting The Garden of Earthly Delights.”

The campaign art reveal coincides with passes and ticket 6-Packs for the 2016 Milwaukee Film Festival going on sale. Now through June 9, passes and 6-Packs boast the biggest discount of the season, with Milwaukee Film Members earning an additional discount as part of their member benefits. These discounted passes and 6-Packs are available online only.

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