HBO Max debuted the official trailer for the documentary “Persona: The Dark Truth Behind Personality Tests,” set to premiere on March 4, 2021. Directed by Tim Travers Hawkins (“XY Chelsea”), the documentary explores the origins of America’s obsession with personality testing.

Taking a personality test can provide useful insights into our sense of self, but many may not realize how deeply embedded personality assessments are in everything we do. Persona: The Dark Truth Behind Personality Tests explores the unexpected origin story of America’s great obsession with personality testing, uncovering the intriguing history behind the world-famous Myers-Briggs Type Indicator, while raising a slew of ethical questions and demonstrating how some personality tests may do more harm than good – like impacting online dating matches or job prospects. This eye-opening documentary reveals the profound ways that ideas about personality have shaped our society.

Persona: The Dark Truth Behind Personality Tests is informed by the book “The Personality Brokers” by Merve Emre who is also an executive producer on the documentary.