Directed by Bryan Darling and Jesse Finley Reed, the documentary All Man: The International Male Story tells the remarkable journey of how an unlikely band of outsiders designed one of the most sought-after mail-order catalogs of the 70s and 80s.

Featured in the documentary are Matt Bomer, Simon Doonan, Carson Kressley and more.

All Man, an official selection of Tribeca Festival, Outfest, Frameline Film Festival, Provincetown Film Festival and Sheffield DocFest, will be released in select theaters and on VOD on June 6, 2023.

All Man: The International Male Story journeys across three decades of the catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree, and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in popular culture, generating revenue and circulation in the millions.

This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look – at themselves, at each other, and how the world would look at them. This is their story – a modern day fairy tale about a dream that really did come true.

Watch the teaser trailer for All Man: The International Male Story.