This incredibly insightful film General Magic from directors Matthew Maude and Sarah Kerruish, that premiered at the 2018 Tribeca Film Festival, looks at the rise and fall of the most influential Silicon Valley company you have never heard of called General Magic.
Beginning May 10 from Gravitas Ventures the award winning documentary film General Magic will open in limited engagements in LA, CHICAGO, HOUSTON, ORLANDO, DETROIT, PORTLAND, COLUMBUS, LITTLE ROCK and more theaters – with a greater roll out running through June.
In the early 1990’s, a team of former Apple employees formed their own company and took Silicon Valley by storm with their new project – the first handheld, wireless personal computer – the first smartphone. The company and the product were so ahead of their time, that it ultimately failed, and the company closed down. However, General Magic’s former employees have since gone on to found eBay, Linkedin, and Android, to developing the technology that has lead to the iPhone, iPad, iPod and everything that we all use today in our daily lives. These “magicians” have become the tech innovators that now lead companies like Samsung, Apple and Facebook. General Magic, the film tells the story of how great vision, grave betrayal and an epic failure changed the world forever. What was once thought of as an embarrassment is now embraced as amazing.