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Snow Film Fest NYC earlier this Summer announced the official 2010 Screening Panel. Packed with both snow and art industry names, these fine folks have pledged to dedicate their expertise and knowledge in their fields to help award the talented pool of snow filmmakers showcasing their work from November 19 – 21, 2010 at the landmark Tribeca Cinemas in lower Manhattan.   The panel will judge the 2010 Official Selections across many categories including but not limited to: Best Feature, Best Short, Best Maneuver, Best Cinematography, Best Musical Score, and Best Animation.

The 2010 Snow Film Fest NYC Screening Panel:

Micah Abrams is an Emmy-winning writer and editor whose work appears regularly online, on TV, and in print. He’s the Senior Editor for Action Sports at and the screenwriter for the annual Warren Miller Entertainment feature film. Formerly El Porto-based, he now commutes to Rockaway. Micah’s an accomplished skier, an avid surfer, and can still fall hard enough on a skateboard to make other skaters wince.

Jason Bergh, founder and executive producer of UX Entertainment Group is an intrepid entrepreneur. Born in New York and raised under the tutelage of his father Jeb Bergh, an award winning Director of Photography, Jason began his journey documenting street culture in New York City. At the early age of 16 he began traveling across the U.S. and world documenting music, action sports culture and events. Jason’s passion, drive for excellence and pursuit of creative expression are the hallmarks of his life and career.  Recently, Jason produced and directed the first ever-original music video series for video ringtones with Interscope Records platinum recording artist “The All American Rejects”. The campaign with PepsiSmash/Motorola/ Interscope Records proved to be the most downloaded out of the three artist series. Jason and UX also produced and directed the first video concert series delivered on a mobile phone platform via Sprint Mobile and Interscope Records. The series consisted of 9 performances from the top musicians at Interscope Records.  This year under Jason’s direction, UX Entertainment Group, has produced Movie Trailers and Home Video sales campaigns for movies such as Russell Crowe’s “Bra Boys”, Rob Dyrdek’s “Street Dreams”, and International Freestyle Moto pioneer Brian Deegan’s “Disposable Hero”. Jason has won numerous awards reflecting the creative freshness and technical execution of his company and his work. UX Entertainment Group.

From Hunter Mountain to Tahoe, Pedro has found a rhythm in the powdery run.  While living in NYC, Pedro Mena was a live music and event promoter showcasing independent and major label artists at CMJ, SXSW, and Shout!. He has co-produced compilation albums for Kemado Records and ASCAP. The west coast Mena is both artist and teacher, creating artwork and school projects that incorporate his love for the history of rock and roll. His series, The Blues Posters, were recently featured in Itch Magazine. Mena is a guest presenter and teacher at the Rock and Roll Hall of Fame + Museum on how to integrate music effectively in the classroom. In addition to teaching at Ring Mountain Day School, Marin Co.,  Mena is currently shopping publishers for his illustrated children’s book on rock promoter, Bill Graham.

Originally from Boston, Massachusetts, YuLin left Tufts University Veterinary School in response to an intense itch to snowboard. Calling Mt. Hood Oregon home for 2 years and Salt Lake City, UT home for 3, her eclectic career in action sports began then. After holding multiple part-time jobs at Timberline Lodge, Brighton Resort, Snowbird, and Mount Hood Meadows, YuLin became a sponsored snowboarder by Betty Rides, Atomic Snowboards, and Zeal Optics. Transitioning into the business side of snowboarding, she became the Marketing Director and Team Manager at Demon Snow. Making the pilgrimage to So. Cal, the Mecca of action sports, YuLin received an MBA from Pepperdine University and interned with the infamous Circe Wallace, agent to some of the best athletes in snow, surf, and skate. An interest in media brought YuLin to FUEL TV where an internship became freelance which eventually became the stomping ground for many of her greatest professional achievements. YuLin was the Marketing Manager at FUEL TV for the last 3 years.  YuLin now freelances in Los Angeles, working with athletes like Jereme Rogers, Fabrizio Santos, and Terell Robinson when not snowboarding with her husband or competing in agility with her 7yr old black lab, Mokai.

For 18 years, David Reddick has led the photographic and creative direction of Powder Magazine. His vision and uncompromising eye have bolstered the magazine’s reputation as one of the most visually aesthetic titles in the action and outdoor sports segments. He currently lives in South Orange County, California with his wife and two children.

With deep roots in the action sports industry Nikki Scoggins cut her teeth producing snowboard events on the east coast. One, two, skip-a-few, and she moved to LA to handle PR and Events for snowboard brands Forum, Foursquare and Special Blend. There she had the chance to work on such snowboard films as THAT and Foursquare’s North/South/East/West. “I never thought I’d have any involvement in film when I moved to California, but when I found myself at a bar reading my friend’s screenplay I just had to laugh. I realized that the need to ‘make stuff’ had already found me.” Currently, you’ll find Scoggins everywhere online as the sometimes snarky voice behind Vans social media marketing as well as one of the co-producers on documentary film ‘God Went Surfing with the Devil’ – a look at the Israel-Gaza conflict through the lens of surfing.

Erik Snyder has a wanderlust that has taken him around the world climbing and skiing. But it is his business acumen and entrepreneurial zeal that landed him in Southern California and brought him to Armada Skis as CEO. An athlete inspired and designed obsessed company, Armada was the perfect fit as Erik has to travel to the 45 countries Armada’s products are distributed in.

Mascha van Tongeren is an entrepreneur living in NYC with a passion for snowboarding. She is one of co-founders of – a social network for snowboarders, created to bring together all the different faces of the snowboarding world: riders, brands, shops, and resorts.

A completely self-taught photographer, Craig began taking pictures in 1992 with a creative technique and style all his own. With his unique outlook and deep network of personal and professional relationships, he has been able to capture some of the world’s most respected artists, athletes, entertainers and musicians.  Traveling globally for his work, Wetherby has contributed to several notable publications such as The New York Times, The Wall Street Journal, Spin, Rolling Stone, XXL, Vibe, Frank151, Mass Appeal, Swindle, Zoo, Complex, The Fader, Snowboard Magazine, Snowboard Canada and Warp Japan, to name a few.  Wetherby has accumulated an impressive client roster of Reebok, Red Bull, Toyota/Scion, Pepsi/Mountain Dew, Def Jam Records, New Line Cinema, High Times Records, Burton Snowboards, Analog Clothing, Gravis Footwear, and Casio G-Shock.  With a seemingly endless portfolio, Wetherby has sustained the same fresh and unspoiled vision that started his career in photography over a decade ago. Craig Wetherby was born, raised and currently resides in NYC.  To see more of Craig Wetherby’s work, you can visit:


Snow Film Fest NYC is open for submissions through September 1, 2010.   Snow Film Fest NYC will consist of three days of screenings from independent short and feature films, cult classics, and world premieres from established ski and snowboard filmmakers, as well as films from other winter sport and general snow genres.

Film submissions are accepted in both feature and short formats that incorporate any element of snow.  Categories include but are not limited to: Exhibition, Travel, Animation, Humor, Environmental, Documentary, and Biography.   Official submission guidelines, information and forms can be downloaded at


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