New Video announced that the Company has acquired THE FLAW , a new documentary directed by British filmmaker David Sington (In the Shadow of the Moon) which made its U.S. premiere at the 2011 Sundance Film Festival and will be released under New Video’s Docurama Films brand later this year.

The film’s title was inspired by former U.S. Fed Chairman Alan Greenspan’s acknowledgment that he’d found a flaw in his model of how the world worked, THE FLAW attempts to explain the underlying causes of the crisis in more depth than any documentary to date. The film tells the story of the credit bubble that caused the financial crash. Through interviews with some of the world’s leading economists, as well as Wall Street insiders and victims of the crash, the film presents an original and compelling account of the toxic combination of forces that nearly destroyed the world economy.

“THE FLAW delves into one of society’s most pressing concerns with precision and intelligence,” said Mark Kashden, Vice President, Acquisitions, New Video. “We wanted to be sure David’s film reaches the widest possible audience through our multi-platform strategy.” “THE FLAW will inform the American public about what really has been happening,” said executive producer, Stephen Lambert.  “It explores inequality in America and makes the argument that wealthy folk tend to invest in financial assets and create financial bubbles. If wealth is less concentrated, there is investment in more mass consumption, which can build more fundamentally prosperous economies.  We’re delighted to be working with New Video as they have an unparalleled reputation for getting important independent documentaries to a wide audience.”

Within days of its first screening at Sundance, THE FLAW was being discussed at the World Economic Forum in Davos.  Sir Martin Sorrell of WPP Group, the advertising and marketing conglomerate, said in a big plenary session on Wednesday that he was struck by the film’s argument and that he believed “concentration of wealth, particularly in the United States, is a big issue.”


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