Neon will handle theatrical release for Justin Simien’s horror satire Bad Hair, which premiered earlier this year at Sundance Film Festival. The film has since been featured in Essence Festival, CurlFest, UrbanWorld, where Simien (Dear White People) received the 2020 Festival Ambassador Award, Chicago Film Festival, New York Comic Con, Beyond Fest and One Music Festival.
Leading up to its launch on Hulu, the film will be released in drive-in theaters in major markets across the country including New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. The film will then premiere digitally on Hulu on October 23rd.
In this horror satire set in 1989, Bad Hair follows an ambitious young woman (Elle Lorraine) who gets a weave in order to succeed in the image-obsessed world of music television. However, her flourishing career comes at a great cost when she realizes that her new hair may have a mind of its own.
The film stars Elle Lorraine, Vanessa Williams, Lena Waithe, Laverne Cox, Jay Pharoah, Kelly Rowland, Blair Underwood, James Van Der Beek, and Usher Raymond.