The 62nd Berlin International Film Festival, taking place from February 9 to 19, 2012, unveiled its official poster. As of mid January the poster for the Berlinale 2012 will add a bright note to the winter cityscape – first around the Potsdamer Platz and then all over Berlin. The motif on the poster will also appear on many of the Festival’s publications.
“The Berlinale Bear is both a trademark and a popular symbol. The colourful variations of the Berlinale Bear in the poster’s motif for 2012 allude perfectly to the Festival’s diversity and multifaceted nature, and will put the city in the mood for this major event,” says BOROS, the agency doing the artwork for the 62nd Berlin International Film Festival.