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FRESH DRESSED, director Sacha Jenkins

FRESH DRESSED, director Sacha Jenkins’ exuberant chronicle of hip hop and urban fashion – and their global influence on pop culture – will premiere as a CNN Films broadcast with limited commercial interruptions on Thursday, Sept. 3 at 9:00pm Eastern on CNN/U.S., the network announced today.

Produced by Peter Bittenbender, Nasir Jones, and Marcus Clarke for Mass Appeal, FRESH DRESSED traces how fat-laced sneakers, Kangol hats, Cazal sunglasses, and graffiti jackets inspired the style and vibe of rap artists and high fashion designers, through its expression of aspirational swagger that gave voice – and visage – to a culture whose passionate originality and artistry took the world by storm.  The music-drenched, fun-to-watch history features interviews with music and fashion entrepreneurs from the 1970s, 80s, 90s, and today, including Dapper Dan, Pharrell Williams, April Walker, Karl Kani, Daymond John, Carl Jones, Jeff Tweedy, Russell Simmons, Sean “Puffy” Combs, Damon Dash, Riccardo Tisci, Guy Wood, and many more.

Deconstructing the evolution of the industry are VOGUE editor-at-large André Leon Talley, Kanye West, designer Marc Eck?, professor Elena Romero of City College of New York, professor Todd Boyd of the University of Southern California, and more.  As the industry blossomed from independent, small companies to corporate mass market producers, it spawned a generation of innovative creators with successful brands such as FUBU, Rocawear, Cross Colours, Phat Farm, Karl Kani, and Sean Jean.

The film follows how the most successful brands often leveraged music and acting talent endorsements to generate brand awareness that commanded dedicated floor space inside America’s top department stores, Europe and New York fashion week runway shows, fashion awards, and hundreds of millions of dollars in apparel and accessory sales.  Later, market saturation, fickle consumer tastes, and merchandiser resistance changed again in ways that challenged and eventually consolidated “urban market” apparel manufacturers.

FRESH DRESSED premiered at the 2015 Sundance Film Festival where it was acquired by Samuel Goldwyn Films and StyleHaul for domestic theatrical distribution and, shortly thereafter, by Dogwoof for international theatrical distribution.

FRESH DRESSED will also be available on Apple TV and will simulcast via CNNgo.  The film will encore on CNN on Sept. 3 at 10:45pm, and on Saturday,  Sept. 5, at 8:00pm and 10:00pm.  All times Eastern.

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