General Magic (2018)

General Magic (2018)


DIRECTOR(S): Sarah Kerruish and Matt Maude

STARRING: Tony Fadell, Andy Hertzfeld, Marc Porat

GENRE: Documentary Film

SYNOPSIS: A tale of how a great vision and an epic failure can change the world. Spun out from Apple in 1990 to create the ‘next big thing’, General Magic shipped the first handheld wireless personal communicator in 1994. From the first smartphones to social media, e-commerce and even emoji, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic. And though General Magic died, those concepts and the people who pioneered them went on to change almost everything.